Case studies for businesses we’ve grown.
1) Tutor Doctor franchise owned by Kevin and Becky Patrick
Mandate:
To provide business and personal support services that would organize our extremely busy clients, give them a map to follow with their newly purchased Tutor Doctor franchise and also provide direction and leadership to help them stay on track.
Action:
- Developed customized HR and Operations policy & procedures that fit the client’s needs.
- Crafted templates for various documents such as independent service agreements, enrollment forms, hiring benchmarks, etc.
- Streamlined their communication system by consolidating multiple email accounts and prioritizing messages.
- Provided ongoing support for various marketing initiatives that attracted tutors and students – online market research, sourcing strategic partners, event planning, writing and posting online advertising, cold-calling, answering calls from interested parties, etc.
Results:
- The business is growing! In three months the franchise grew from one active tutor to six, and from zero students to nine.
- A hitherto disorganized business is now a system-oriented company, no longer requiring the owners to spend all their time toiling away on the minutiae of the business.
- The clients have much more free time to spend with their young family (See Testimonial)
2) CyberMane / TheSecretMane /HelpMe2Stop (Product, Service and Support Provider for Trichotillomania community)
Mandate:
- To provide marketing, sales and support services to increase the presence of the client’s brand and cause.
Action:
- DemGen developed a Future Vision Map for the business to clarify goals and next steps.
- A website was created to increase online presence of the client’s not-for-profit company, HelpMe2Stop.org.
- Support and sales closing webinars were developed which generated and educated leads, and closed sales.
Results:
- The business continues to grow!
- Sales are being closed through the webinar developed.
- Supporters are finding and assisting the client through her online presence.
- Client is achieving goals and growing her business on a daily basis.
3) Gilbarco Veeder-Root (Multinational company in the Oil & Gas industry)
Greensboro, North Carolina
Mandate:
- The client wished to develop a new sales channel that would target small-to-medium sized businesses for their product services line in a cost effective way.
- DemGen was selected as the client’s first outsourced sales team. We began with one database and one service offering in a single state for state compliance upgrades.
Action:
- Set up a CRM, applied the process and paperwork required to renew services.
- Intensive training was required to gain in-depth knowledge of the whole gas station operation, what each piece of equipment does, and what each service offers to the customers. We have also trained and contracted with several of their service providers to better understand the full end to end offering.
- Provided sales support and customer service to customers across North America.
- Tracked all sales, renewals, feedback on various campaigns, as well as complete bi-monthly reporting.
Results:
- Sales have increased ten-fold since the initial campaign in 2006.
- Developing the processes and procedures is a fine art. We have tested and measured to reach the point we are at now – less calling on our end and a better closing rate of 75-80% of all accounts we handle.
- DemGen has developed excellent relationships with key internal contacts and we continue to develop rapport with customers, who call us in many cases rather than the corporation because they have been so pleased with our level of customer service.
- DemGen now works three to five campaigns simultaneously, and liaisons closely with help desk, finance, processing and accounts receivable.
4) Ecoscapers (Mid-sized enterprise in the landscaping industry)
Scarborough, Ontario
Mandate:
- To provide marketing, sales, operations and administration to help with growth.
Action:
- Qualified clients so the owner could close the sales
- Performed administrative tasks including quotations, scheduling and staff pre-interviews, saving precious time for the company.
- Provided coaching support on a regular basis and set goals as a team.
- Planned marketing ideas ahead of the season, which were continuously tweaked as the season moved on.
- Communicated with in-field team daily; timelines are set to ensure tasks are being realized regularly. Ideas spring up everyday, and we implement the ones that we agree will work best without delay.
- Everything except the Landscaping is completed by our remote team, which keeps us in line with our Environmental Conscience mantra. No wasted paper, less traveling, and most importantly, “We Think Outside the Flower Box” with everything we do!
Results:
- Business has tripled in sales because of the leverage with DemGen, and now attracts higher end clients
- The owner can focus more on the details of Landscaping (her genius ability) and the opportunities within, while DemGen focuses on the technical side of running the business!
5) Koolu (Small enterprise in the computer hardware industry)
Toronto, Ontario
Mandate:
- To establish rudimentary sales/operational processes for this green computing company
Action:
- Key members of the DemGen team that worked on this project educated themselves on ALL aspects of this industry and became experts with this new computer and its operating system.
- Provided sales, technical support and customer service to customers from around the world.
- Created Marketing, Lead Generation and Sales/Referral programs.
- Managed email marketing campaigns, gathered survey results, set up a CRM and tracking system, and assisted with order processing and administration.
Results:
- Throughout the growth of the company we secured 3 Distribution and Strategic Partnership agreements as well as extended distribution reach to 26 countries!
6) Author & Coach
Florida
Mandate:
- An author/solo-entrepreneur who performed all tasks herself, from marketing to finance to client fulfillment with no business plan, no financial planning, no goals, no operating systems and procedures
Action:
- Analyzed new product and service ideas and determined investment required for launch
- Performed financial analysis and forecasts and prioritized goals and projects, followed by a detailed implementation plan
- Assigned a dedicated ‘Virtual Business Leader’ to oversee and manage ongoing projects and to-do items and also to conduct weekly Mastermind calls
- Implemented lead-generation program to identify and acquire interviewees for the client’s new book
- Equipped client with and set up online collaboration and productivity tools, such as Basecamp, SurveyMonkey, Mailchimp, Google Calendar, etc.
- Planned and implemented social media marketing strategy
- Supported email newsletter and blog development – template design, database, writing
Results:
- A rationalized product and service portfolio designed to generate maximum revenue and profitability
- A dedicated team of experts geared towards the application of marketing and operating plans
- Increased number of interviewees from 23 to 61 in four months
- 60% to 300% increase in fans, friends and followers increased in social media sites (Facebook: 119 to 544 friends; LinkedIn 104 to 291 connections, etc.)
- More peace of mind and quality family time available to clientTop of Form
