Imagine, one of your most precious assets in your life (your company), and you seek  to hire the cheapest possible talent to care for it!  I’m not against finding a good deal or making the lowest investment for the highest return.  But, let’s face it – if you feel you are getting away with a super duper deal at someone else’s expense, lack of self-worth or experience to negotiate – it’s probably not a win for you in the end.

I was looking for a cleaner on Craigslist and came across this ad…

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Of course I immediately translated this to the business world and see the same thing en masse.

Let’s STOP the madness!  If your business provides your life force fuel (job satisfaction, mastery of skills, money, etc) for you and possibly many other people, is it not worth a deeper investment to find the right fit vs. the cheapest labor source?

I’ve seen it many times, where we (DemGen) have come into a situation where we are cleaning up after the other cheaper or sometimes more expensive but less effective babysitter.  We come on board to find there were no or inefficient systems created, lack of internal/external communications, no documentation, redundancy of tasks, too many chefs, disorder/chaos and slow to no growth.  The entrepreneur didn’t feel confident to take time off and had to micro-manage.  What’s the sense of hiring a babysitter and then staying home to watch over things?

DemGen played a little joke (or what we thought was a joke) for April Fools last year.  We wanted something that was a little far-fetched, and yet not out of reach and certainly possible for us to handle.  We laid out a special offer for business sitters.  And guess what?  It worked!  We had live, real feedback wanting to know more.  In essence, we do actually care for your business, so it’s not a stretch.  If you were to go away for a few months could your business thrive or even survive?

THIS IS NOT A JOKE:  If that’s your goal, we can support you in accomplishing it!  Just send us an email to schedule a discovery call so we can find out more about each other.  HINT:  This should be a goal for all, whether you are going away for a little while or not, it’s not a sellable business if it can’t run without you.