Each week we will be covering one of the experts from our team. This week we’d like to introduce you to Reg Sum, our Lead Generation Guru.
Reg has been working with DemGen clients for pretty much as long as we’ve existed. His view on Lead Generation for clients is that it’s like being a pitcher on a baseball mound… You need to be adept at tossing curve balls, knuckle balls and just plain, straight-ahead direct tosses across the plate. (Each prospect is unique.)
Combining a wealth of experience with a lot of personality and humor, Reg focuses not only on making the sale, but creating a lasting business relationship. He respects both our clients and their prospects – and it shows in his work. His results speak for themselves. He’s implemented so many successful campaigns that when our clients return for their next campaign they request him by name.
In his own words: In a lot ways, basic Lead Generation or Telemarketing is a sure, swift and efficient way of learning whether or not a prospect is interested in your product or service. The telephone can certainly save innumerable steps and vast distances in travel. Perhaps the nicest thing about my position is not having to commute to work, but rather being able to work out of my home office and get started without having to wait to commute.
