When we heard the news of Infusionsoft’s latest acquisition earlier this week, we were excited (to say the least).
The news came on the heels of $54 million in funding from Goldman Sachs, so it’s sure been a busy week for Infusionsoft!
As we discussed in another post, we made the switch to Infusionsoft last year and haven’t looked back! Naturally, the news of an application for social media had us intrigued…
After signing up for the free trial, it’s evident that there are both benefits and drawbacks to the system.
Pros
Integration with Infusionsoft is an obvious benefit, allowing opt-ins for email marketing through social media.
It’s a great system for beginners that are running a small business that need an easy way to setup Facebook and Twitter pages, especially if you’re doing it all yourself.
Key features include the ability to easily create Facebook cover images and Twitter backgrounds using Infusionsoft’s drag and drop format (without the need of a graphic designer), analytics reporting and simple set-up for Facebook contests and promotions.
If you’re new to the social media world and want an easy solution, this might be the right tool for you.
Con
The main drawback for GroSocial is that it only works with Facebook and Twitter. If you have a strong presence on other platforms such as LinkedIn, Google+ or Pinterest, you will still need to use them as you have been.
Here at DemGen our virtual team has worked hard to create systems both internally and for our clients. As much as we love Infusionsoft, we’re not quite sold on GroSocial enough to change our current systems. (“If it ain’t broke, don’t try to fix it.”)
Another issue we’ve come across is that the GroSocial servers weren’t ready for all of the new activity. We’re sure this will be fixed soon, but not a great first impression.
The Bottom Line
GroSocial is definitely worth checking out to evaluate whether it’s the right solution for your business. With a 30 day free trial (no credit card required), why not?
If you already have an established system in place and/or a team assisting you with social networking, you may be a bit underwhelmed.
If you are just starting out and don’t know where to start, GroSocial may be the perfect system for you.
Here are some key questions to ask yourself when evaluating:
- Is your current social media strategy working effectively?
- Do you use LinkedIn, Google+, Pinterest or other platforms actively as part of your marketing mix?
- Do you have a team assisting you with social networking and graphic design?
Let us know what you think in the comments section and don’t forget to check us out on social media!
© DemGen Inc
