DemGen stands for Demand Generation, both literally and in our principles.
Lead management is an essential factor for every successful business. It covers the full customer life cycle from lead generation, to nurturing, to actually making the sale.
The art of selling begins with you generating leads and bring them into your funnel, but then what? If you’re jumping straight to a sales pitch, you may be lowering your odds of closing. Not all leads are ready to buy immediately.
Here at DemGen, we have various automated systems to nurture and educate our prospects, such as our daily quotes and newsletter, but know nothing replaces the human touch.
Your prospects and clients want to feel cared for. They want to know you understand them, any questions to be answered and to trust you. They want a real relationship with who anyone they choose to work with.
Many of our clients come to us after realizing this. They have working strategies for lead generation to bring in new prospects, but have forgotten to consider what to do with those prospects once they’re in the funnel.
The human touch helps to optimize the sales and marketing funnel by scaling and qualifying leads.
Be sure to track and analyze every click, from email campaigns, to web site visits, to downloads and utilize a robust CRM system to keep it all organized.
This will help you to track your hot leads and know what conversation to have. There is a wealth of data you can collect to ensure you’re calling at the right time, with the right message.
Using the right technology, systems and strategies can help to make the lead management process more efficient, but will never replace a good, old fashioned human touch.
© DemGen Inc.
