If you aren’t entirely sure what an elevator pitch is, than this blog post is definitely for you. If you’re looking for a way to make your elevator pitch stand out amongst the crowd, then you’re going to enjoy this post even more.
If you didn’t already know, an elevator pitch is an introductory business technique used to quickly pitch your business idea, services, or company explanation in the average amount of time it would take one to travel a couple of floors in an elevator. That being said, an elevator pitch can range anywhere from 30 seconds, to two minutes in length. The most important characteristics of a good elevator pitch are to be concise and direct.
The problem with a regular elevator pitch is that they generally tend to involve the same adjectives and adverbs to describe your services that many other people use as well. Adaptable, hardworking, versatile, consistent, motivated, and dedicated are all becoming tired and overused. So instead of walking the well-beaten path of adjectives and adverbs, it’s time to take your elevator pitch to another level.
By that I mean by using nouns. Yes, nouns, the good ole person, place or thing that we use in almost every sentence. The interesting thing about nouns is that there are literally thousands that can be used as an analogy to connect your future clients to your business.
Here’s an example. Instead of describing yourself or your business as hardworking and dedicated, explain that your business in similar to that of an ant colony. Common knowledge of ants and their colonies is that they are driven, diligent, persevering and filled with consistent workers. It also showcases your company and services as a well-oiled machine, since colony ants tend to follow a carefully organized system. By using a noun to describe your company instead of an adjective, you’re producing a three-dimensional connection between how your company works and what your future clients are looking for.
A revamped elevator pitch is just one of the techniques that can help advance your business to the next level and help you gain clients. Other techniques to grow your business and clarify your focus for the future can be learned through programs like our Future Vision Map, and other personal coaching sessions with member ofs our virtual team.
If you’re interested in discovering more strategies and techniques to differentiate yourself from the crowd and clarify your future vision, schedule a Discovery Call now.
© Zoe Begopoulos, DemGen Inc. 2013
Thanks Mary! What online advertising techniques have worked best for you? (Sorry for the delayed reply. There was a glitch with our commenting feature that we just realized…)
That’s an additional idea to all the business oriented people out there like me I guess. Well, for me online advertising is also a great technique that will surely increase your market.