When first starting a business, most entrepreneurs take on all the clients that they can but once their business is grown, they need to learn that not everyone is the best match for them to work with. They need to spend more time attracting clients that have the same mind set and this in turn creates great work.
But how do you do this? Start with your website and advertising materials. Everything on them should reflect your personality and way of working, your beliefs and how they can work best for potential clients. This will avoid attracting less than ideal clients that can cause problems for you and are never happy.
Your ideal clients should be those who are focused on the same outcome as you are and the steps taken to get there. They are seeking great value with a fantastic outcome and realize that is what your business provides. They have a healthy respect for both your time and efforts and are results oriented.
You need to know who would work perfectly with you and which qualities you are looking for. Looking at your competition and what they offer is vital to this process as you could be vying with many others for the same type of client and pricing will make a difference.
Look closely at your business and that will help you figure out which clients you would like to work with. If you were them, what would you be looking for? Establish a reputation for that type of business client in order to draw more clientele that is compatible with you and the way you work, what you offer and how you offer it.
First point of emphasis is that you are comfortable with those clients you choose. If it doesn’t feel right, then move on and look for others. The longer you are in business, the easier it will be for you to recognize those who will work best with you and that you will be happy working with.
Realizing that not everyone will be a good match for your business and continuing to look for a great fit in a client will help your business grow larger, not only because of results but because of word of mouth.
© Chris Draper, DemGen Inc. 2014
image courtesy of actuallywecreate
