Dispel the Myth that You Need a Great Idea to Be a Success

Thinking about self-directed self-employment tends to make many people uncomfortable. It isn’t the norm in today’s work environment and myths develop to explain this uncommon event. One such prevailing myth is that a uniquely conceived idea is a requirement for success as an entrepreneur. Being “hung up” on that notion is a stumbling block that it is worthwhile to get past. The truth of the matter is: It’s just not so!

Throughout the long history of new frontiers in business, entrepreneurial ventures were the norm rather than the exception. Creative responses were demanded by the often harsh circumstances of necessity that our ancestors faced at the crossroads of every new development in location, climate, industry, technology, disease, famine, demographics and so on.

• Were these business ventures exclusively based on great ideas? No.
• Did that make their designers any less successful as entrepreneurs? No.

Cloaked in the societal and cultural circumstances of the present, the many and varied responses of today’s evolving businesses are really no different from those of the past. Entrepreneurial start-ups come in all manifestations, from the highly creative to the relatively mundane, each providing a distinctive service or product to its appropriate clientele.

The entrepreneur needn’t necessarily start with a uniquely great idea.

Just because an entrepreneur flies in the face of convention to establish a business does not mean the service or product provided has to be unconventional. The niche served may be a very orthodox offering, such as operating a car wash, compounding pharmacy, print shop, beauty shop, café, bakery or ice cream parlour. One may establish a business as a cabinet maker, landscaper, office assistant, independent sales associate, graphic artist, educational consultant, web designer, life coach, etc. The possibilities are endless and are not dependent on any particular great idea.

uploaded by Jewish Historical Society of the Upper Midwest

What is important to the conception and growth of a successful entrepreneurial venture is the get-up-and-go attitude, willingness to take the risk and solid business model that are proven again and again to be keys to making a great business. In other words, successful business is not so much a factor of what one has to start with but rather what one does with what one has. This is true for the realm of ideas just as much as for the other resources used to make a business grow and thrive.

Now the myth is dispelled, the winning formula emerges:

Success comes from taking an idea and making it great.

DemGen’s Genius Ability team will assist you with the planning and execution of key supportive tasks and enable you to realize your entrepreneurial dreams and goals.