The nature of business is such that it tends to have its ups and downs. Small business owners know this better than anyone, yet piled on top of their economic concerns are other worries that need to be put aside. It’s bad enough that you are worrying about the future of your business without focusing unnecessarily on unimportant issues.
What others think you should be doing
While others talk of innovation and originality, due to social media and the more public way we now live our lives, there are also those who feel they should be able to tell us what to do with our lives. Only you know what’s going to work best for your business and your style of living and you don’t want to be like everyone else, do you? Try to ignore the opinions of others, for the meaning of opine is to “hold and state as one’s opinion” and you have one of your own.
Your future success (or failure)
Focusing too much on how things may turn out can lead you in the wrong direction, especially if you are a worrier and tend to see the worst in any situation. Paying attention to the little things as they come along can help you avoid the larger pitfalls that can bring down any business. Optimism is always better than pessimism under any circumstances.
Following a plan
Business owners are always advised to have a good business plan in place when they start their business but your business is growing now. It’s time to branch out and try some new ideas. As you change, your business will change also and sticking to that original plan may not work for you in a changing economy where customers are a lot more careful what they purchase and who they purchase from. Make your business revolve around satisfying your customers while also ensuring success for yourself.
Being the best at everything
No one is good at everything and only you know what you’re really good at. Leave the rest to someone else. Hire that virtual assistant or team and put the rest of the stuff in their hands. This ties right in with worrying about your future success, because if you don’t hire the best, you won’t get the best results. Doesn’t your business deserve the best chance at success?
© Chris Draper, DemGen Inc. 2014
image courtesy of business2community
Yes, I know that taking the stairs is good exercise. It’s wise to avoid the elevator and keep yourself in good shape but there are times when it’s much smarter to just go in the fastest, most efficient elevator and go right to the top.
Many of us, as small business owners, aren’t even aware that we make our customers take the stairs. Though, like the stairs, we may always be available for them, our concepts are outdated, we are slow in getting to where we need to be and we take the long way around, while still putting most of the work on our clients.
Many times when you call a business and expect good service, you end up running around, contacting this person or that person in order to get what you originally requested. Customer service agents are lazy and unmotivated and the owners are out of touch with what their customers want and need, or they don’t care. It’s frustrating trying to get in touch with who you to wish to speak with and also to purchase the exact service or product you need within a reasonable time frame. Increasingly, businesses are charging more but giving you less in return.
Don’t your customers deserve better? Don’t they deserve a business owner who is interested in their welfare, mindful of quality and quick to respond? Don’t you, as a business owner, want to have pride in the service you provide? Competition is tough now and amid all of the businesses that provide mediocre service, there are only several that stand out as being the best. These are the businesses where you know you will reach someone who will pay attention to what you want and need. They go out of their way to be efficient and take care of your needs as quickly as possible. If they can’t, they will find someone who will.
When running a small business, there will always be those who have been around longer and are better known. You will have to push to make your way to the top and the best method to do that is by offering your customers the best of what you have and not relegating them to working their own way up the stairs.
© Chris Draper, DemGen Inc. 2014
image courtesy of mywalkingpictures
There is certainly an art and science to successful recruiting. At DemGen, our recruiters balance both to find and secure the top talent for both us and our clients.
There are many types of small business owners, some just starting out and many who have been in business a long time. They tend to have one thing in common, they aren’t able to get their work done.
It isn’t that they aren’t capable of doing the work or not smart enough. The problem is they are trying to do too much, a variety of tasks, many of which they aren’t suited to. If you’ve read some of our other posts, we stress how each of us has genius abilities, those things that we are naturally very good at and love to do.
These business owners haven’t quite figured out yet what their special abilities are, or they want to do it all. Once they do realize what they’re best at and want to spend time working on that part of their business, that still leaves them with all of the other business tasks that will have to be completed by someone.
There is the administrative work, the marketing and advertising, customer calls to make, emails to be sent and newsletters. Someone needs to oversee projects and manage employees once they are hired. Payroll and financing, appointments and correspondence. All of these need to be looked after and you, as the business owner, somehow need to keep your finger in all of the pies also. It’s no wonder you aren’t getting your work done.
The answer is to surround yourself with a team of workers, each with their own special talents, who also know how to collaborate because they are used to working as a team. Virtual teams are experts at looking at what needs to be done, discussing it with you and doing it to your standards (or even higher!). They have project managers that take all of the extra work out of your hands so you can get your work done and leave the other tasks to those members of the team who excel at them. While you are still responsible for running your business, the team is responsible for understanding what you want done and completing it efficiently and to the best of their ability, all on schedule.
Yes, your business may be complicated and you may have multiple deadlines. Take your capabilities, focus on those and let the team take care of all of the other distractions. Yes, the work has to be done but it doesn’t all have to be done by you!
© Chris Draper, DemGen Inc. 2014
image courtesy of socialmediadelivered
Many business owners have learned, (usually the hard way), that they can’t do all of the work of running a business by themselves. Burn out, disorganization, missed deadlines and forgotten clients have led them to the conclusions that it’s best to work with a virtual team if they want to succeed.
But virtual teams come in all shapes and sizes. There are virtual assistants, who usually work alone and then there are teams that collaborate together in order to work for a number of clients. Figuring out which one is best for you comes down to answering several questions about your business and about yourself.
Once your business is growing and is no longer small enough to be run by one person, you are looking for a team with a balance of virtual skills. The best teams will be mid-sized, neither too small (unable to offer a variety of packages), or too large, where at some point they become unmanageable and disorganized or have too much work to dedicate their attention accordingly.
You want the team you are working with to be motivated and made up of strong communicators. They need to be flexible, in order to work on various projects simultaneously and they also need to have the initiative to direct themselves without constant input from you. An effective virtual team has members with crossover abilities,that learn as they go. Their technological skills provide them with the base to build upon previous experiences, so the longer they work as a team, the more they improve and this can only be done with a team that isn’t too large.
One of the most important requisites of any team that you hire should be the ability to grow a close relationship with you. Rather than working as boss and employer, team members should work with you as mentors and suggest ways in which you can improve upon what is already a good thing. The team should understand you and what you would like to do with your business and they should also care about it as if it were theirs.
Finding a team that is just right, with services that are useful to you from infancy to maturity is what you are looking for. Their abilities should be varied and you should be able to find everything you need in one place with one team.
Success for your business means looking around and picking the team that is not too big, not too small….but just right!
© Chris Draper, DemGen Inc. 2014
image courtesy of redbubble
You work hard and deserve to play hard! Ensure your vacation adventures are captured with these handy tips.
I remember growing up in the job climate, one that pitted possible employee against possible employee. Endless interviews where the same questions were always asked, everyone had identical resumes and you never really knew what the employer was looking for. One thing you did know was that it was rarely your unique talent, for almost everyone knew the answers the employers wanted to hear.
After many interviews, it occurred to me that what they were looking for were the not especially bright people. Creativity or imagination was not appreciated and if you were able to work with very little supervision, you were downright suspect, for the hiring managers didn’t want someone working there who could possibly take their jobs from them.
There were a lot of possible employees that fit that bill but I wasn’t one of them. Employers knew they could find lots of people that were more or less average, have them work for a set number of years and then when their salaries were becoming too high, they would replace them with another average, so-so, boring person and start the cycle all over again.
In this way, companies cycle through many employees and the dream/myth of a full time long term job slowly disappeared. Most jobs that go by that description now tend to be those that no one wants to work at full time anyway, let alone for a long time.
Enter virtual teams. Our company, DemGen, doesn’t offer full time work. We are a team that collaborates on projects. We work together, virtually, with one goal in mind and that is to help your business grow. We each have our own unique talents and in this way our abilities offset each other so those who hire us get the best of everything.
Our work is flexible. For the most part it can be done anytime from anywhere. We have time for things outside of work and that time keeps us healthy so when we have to, we can give 110% to get the work done.
We aren’t replaced every several years; instead, new members are added to the team who have new talents that blend well with those we already have. We don’t have an insecure boss who is always looking over their shoulder (and yours!) to ensure their job isn’t going to be taken by one of us because we like our work and aren’t interested in someone else’s job.
We are good communicators, network well and aren’t looking for the gold watch or the big pension. We want to enjoy our work lives as well as our time outside of work, for the two go together. People work best when they have an interesting and varied life outside of what they do for a living.
The climate these days tends more toward virtual teams and remote workers. For many of us this works well and once larger companies learn the benefits of hiring virtually (and also the benefits of doing it properly), work may once again become something that people are proud of, instead of something they avoid.
© Chris Draper, DemGen Inc. 2014