“The best way to predict the future is to create it” ~ Abe Lincoln

This quote seems to me to be one of the reasons entrepreneurs exist. I personally prefer to be in charge of my change, destiny and/or future. While at a higher level it may seem an illusion that I can be in charge of my future, I can play it out this way at the gross level – it’s my role as an entrepreneur.

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From The Globe and Mail – “Nearly 60 per cent of women fear going to hospitals or health care centres and almost half report being disappointed by the care they receive.”

Since the health care system started concentrating on numbers and profit, its actual dollar for dollar value has diminished. Like any other business, once your profit margin becomes your main focus, those who deal with you often find that your product or service quality begins to decline. It is at this point that your customers may start to become unhappy.

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Venturing into the realm of owning your own business is both exciting and daunting! Congratulations for having the courage to take that step! What business articles, your mentor or even your best friend have neglected to tell you, however, is that along with your new business can come complete chaos.

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The survival of your business may well depend on your attitude toward advertising. Will you miss potential sales through insufficient marketing? The mount of money and methods used in reaching your target audience are important.  Research, proper exposure and cost-free opportunities make a good marketing combination.

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The name of your business is essential to your ultimate success. The ultimate choice is as important to your image as a trustworthy face, a friendly smile, a steady gaze and a confident handshake.

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It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.
Leonardo da Vinci

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