Useful stats to help plan the social media strategy for your business.
Useful stats to help plan the social media strategy for your business.
After graduation, students should be elated to be done school, but the search for a new job can cause even more panic attacks than your last final. You may have finally received that coveted diploma, but the real test has only just begun.
If you’re a recent graduate looking for a new position, or a business owner looking for a new partner, these suggestions will make the hiring process a little easier.
1. Interviews are key.
For Business Owners: It doesn’t matter if you’ve found someone with the most impressive resume in the world, meeting someone for an interview is extremely important. Asking questions about past project, school involvement, and future aspirations with the company will help you understand their overall personality and work ethic. If they engage you in conversation and show a willingness to learn about the company – you know you’ve found a good candidate.
For Recent Graduates: Go on as many interviews as possible. Even if you’re not 100 per cent qualified for the position, going to multiple interviews will strengthen your comfort in tense situations. You may not land your first job interview, so it’s important to keep going. Engage in conversation with your interviewer, bring an extra copy of your resume (and portfolio pieces if necessary) and make sure they get to know you.
2. Lose any pretence of attitude.
For Business Owners: Remember: you still need to sell your business. You’re not the only company that’s hiring, and you won’t be doing anyone a favour if you make them feel as though they’d be lucky to work for you. The reason you’re hiring graduates is to add new talent, and you might end up losing them if you belittle their benefits to the company.
For Recent Graduates: Please remember that you are not the only person with a new diploma. You may have graduated top of your class and acquired some great references, but you’re still new, and there might be someone with more experience and a similar diploma sitting in the waiting room with you. You want to build a relationship, and a bad attitude won’t help with that.
3. Get over any procrastination tendencies, and fear of group work.
For Business Owners: Never procrastinate when it comes to hiring. Don’t hire someone when you need him or her to start immediately. It’s better to hire someone during a slow period, so you have time to train them and introduce them to the company. When you are conducting interviews, bring someone else with you. They might pick up something you missed.
For Recent Graduates: If you haven’t already figured out how to beat procrastination, do it now, and quickly. Chances are you won’t stick around very long if you can’t keep on top of your assigned work. And remember how much you despise group work because of that one person who doesn’t pull their weight? Well, it’s time to shake that feeling and jump in headfirst. You’re in a new place with new people, and showing your boss that you’re eager to work as a team is a great way to start building relationships.
© Zoe Begopoulos, DemGen Inc 2013
Wowzers, this one’s intense! Please try not to get lost in the information and statistics…
Were you affected by Google’s latest update? This handy infographic explains Penguin 2.0 and what this update means to your Google rankings.
Marketing is a fickle machine to run within a company, and can cost a lot of money with little return. Depending on your audience and your product, different marketing techniques can be used to boost your outcome, but those techniques can sometimes be extremely expensive.
Tom Patty, retired president and Worldwide Account Director of marketing firm Chiat/Day, understood how hard marketing can be for small sized businesses to create awareness without plenty of money to spend. Patty decided to put his knowledge to good use by counseling small businesses on marketing without money.
As part of his counseling sessions, Patty created an “Eightfold Path to Marketing Success” that can help small businesses.
1. Sit down and identify your best target prospect.
This is similar to narrowing your target market, but it is extremely important to identify who is most likely to buy your product and how often they’re willing to invest in it.
2. Promote your best benefit.
By your best benefit, Patty means to look at the one thing your product does best. Some examples he refers to are that Disney is “The Happiest Place on Earth” and Crest “Prevents Cavities.” By focusing on their best benefit, these companies are able to boost customer satisfaction and continue creating awareness of the “best” quality.
3. Improve your value equation.
Exceeding the expectations of customers should always be a goal of a company, and by doing so; you’re unintentionally marketing to new customers by word of mouth. Patty suggests finding out what your customers want more of, and give it to them, so customers will begin to love your product.
4. Next, define your best growth strategy.
This is where you need to decide if you want more from your original customers, or if you think it would be beneficial to begin building relationships with new customers. It’s important to focus on just one, to continue building customer satisfaction.
5. Identify your best customers.
This is after your initial sit down to identify your best target prospect, because now you want to identify the criteria for a good customer. After doing this, it’s good to look at the amount of overall customers you have and their habits, versus the amount of good customers you have.
6. Begin building on proven growth tools.
Proven growth tools can be anything from new products for customers to new pricing, or distribution. A good starting point would be new packaging, as this is something every customers sees and helps them to remember the product.
7. Apply the right approach to finding customers.
There are two ways to search out customers. Either you go to them, which works best when you have a product a customer wants, or they come to you, which is when you provide a product or service a customer needs. By applying the right approach, you can continue to market your product to the right prospect.
8. Begin processing customers through the purchase funnel.
By continuing to communicate the benefit of your product, you will be able to gain new and continuous customer attention. You’ll be able to continue growing relationships with good customers, and build loyalty to your product.
So, the number one lesson taught by Patty is that marketing doesn’t have to cost a lot of extra money. Practicing other techniques that lead to customer satisfaction and create overall product awareness can be done through marketing with no money, if you just follow the right steps.
© Zoe Begopoulos, DemGen Inc 2013
Becoming a responsible business owner involves thinking not only of your business, but also of all the others that are out there competing against you. When you think of the tasks involved in keeping your business running smoothly, at the back of your mind is always that nagging thought that maybe someone else is doing a better job.
Use your competition as a tool to learn how to make your business better.
Before you can measure your business against others that are competing against it, you will first have to identify who your actual competitors are. In a new and emerging business, this will be something you will have already done but for a small business that has been around awhile, the competition is constantly changing, especially as your business evolves and adds new services or products. A good idea is to join your local Chamber of Commerce to keep up with any new businesses that are opening in your area.
Ask yourself some questions. What are your strengths? What do you and your team bring to your business that no other can match? There are services you can provide that outperform the competition. Make sure one member of your team acts as a scout, always on the lookout for what’s new and what you already provide that you can improve on. This can be advertising, face to face customer service or improved products.
Rather than worrying about what your competitors do better, learn from their mistakes and remember that being overly confident can also keep you from getting ahead. Sometimes you can be so sure that what you are doing is the next best thing that in the meantime, the greatest thing is looking you right in the face.
While it’s good to respect your competition, your focus should be on what you may be doing wrong that could mean the end of your business. Once a month take the time to go over what you are doing and decide if you are still on the right path. This can be the best way to adjust and correct for any errors that could put your business, out of business!
Try shopping for your own service or product. This is an excellent way to see what’s out there and to ask questions of the competition. Sometimes this can give you ideas for your own business just by listening to the offers available. Ask for special deals or promos and see what your competition is offering. Decide if this is something you could do, if only for a short time to bring in new customers. Then focus on your niche and create a niche within it, either by providing the best service available or an improved product. Give your business just that little bit of difference that makes it identifiable without being too different. Make your identity as a business owner stand out as part of your business. This gives it personality.
An important way in which you can make your product or service more valuable is by offering a slightly different and broader mix of items or those which are difficult to find. Small businesses can have the advantage over large companies when it comes to changing directions quickly and this includes new products or a different way of using them. A good example is Canada’s present wireless market. The three major carriers are in a flat out race to be king of the hill and now have the spectre of Verizon entering the Canadian market. With a small business you have the advantage of knowing your customers better and quite often on a first name basis with them, which a large corporation just can’t do. You know what your customers need and want and you can gain their loyalty by providing it.
Remember, a competitive advantage is something you will want to sustain over time. This is done by providing customer value such as quick service and delivery, competitive pricing and and convenience. What you are offering must be seen as valuable to your customers and your business strategy should be one that your competitors find difficult to duplicate. Use the tools you have available to outsmart your competition.
© Chris Draper, DemGen Inc 2013
Being a small business can sometimes be very stressful, and the obstacle of finding the right staff has been known to throw a few business owners off balance. It’s difficult to find people with the right amount of experience to work for you, and can be a daunting task when hiring someone that needs to be trained properly.
Luckily internship opportunities have been expanding into the world of small businesses to help both the owner, and the intern. Here are four great reasons why hiring an intern is good for your business and good for them!
1. You have a chance to share and discuss your wisdom.
Business owners have the chance to pass on their wisdom to young interns willing to listen. If you have someone interning for you, chances are they are pretty interested in what your company is doing. Since your business is small, the intern will have a chance to learn directly from you, and you have the chance to discuss your business with someone who’s eager to learn from it.
2. You have a fresh mind to help exercise creative thinking and guerilla marketing.
Since interns don’t tend to stay on a long-term basis, businesses are being given the chance to work with a variety of young minds. Brainstorming with your intern about creative marketing techniques is good for both the business and the confidence of the intern, and so many fresh minds can come up with some pretty rad ideas.
3. You’re adding another member to the team.
Face it; even if your intern is only available for a couple hours every few days, it’s still an extra person on the team to help things run smoothly. As a university student who isn’t exactly fond of group projects, I still know the importance of teamwork. Interning for a small business and working with a smaller team is good practice, and a good way to get things done!
4. Small businesses will continue to have a welcoming attitude.
By hiring an intern, you’re not only providing help for you business and clients, but you’re also helping the intern! They need experience in the work world as much as you need a little extra help sometimes. Small businesses provide a really great atmosphere that is less intimidating for the intern, so you’re able to help them while they’re helping you.
Finally, a few wise words to businesses looking to hire their first intern: don’t abuse them! They may be working for free and grateful you’re giving them the chance to work with you, but that doesn’t give you the right to hand them tasks they aren’t equipped to complete or force them to stay up all night trying to get something done. It’s good to keep communication open, and make sure you’re always on the same page.
So if you’re a business owner looking for someone to add to the team, don’t overlook the thought of an intern. They might be just what you’re searching for!
© Zoe Begopoulos, DemGen Inc 2013
Virtual office services are services designed to compliment growing small to mid-sized businesses.
Often entrepreneurs do not have the resources to hire full time employees for every role required for their company. However, it’s also impossible to complete every task themselves.
A growing trend is to utilize virtual office services. That can be as simple as setting up a virtual reception line or as advanced as enlisting the support of an entire virtual team. There are also literal virtual offices available, should you require a temporary meeting space.
The point of virtual teams and virtual office services is both to have a professional public appearance, as well as get support completing tasks and reaching goals.
Small companies can appear much larger and act more efficiently with virtual support in place.
For example, you may be a one man or one woman show that currently wears all the hats in your business operations – reception, sales, marketing, customer service, accounting, etc. It becomes obvious to clients that it’s a small organization when the only person responding to all inquiries is you. Not to mention, it can quickly become overwhelming to do it all yourself.
Starting small with virtual reception will both give you a professional appearance, with a toll free number, but also help you to avoid being tied to the phone all day. You’re the visionary of your business and have better things to do with your time!
If your business has grown to the point you’re constantly feeling overwhelmed and stressed out, it may be time to enlist the services of a virtual team. For around the same price as one full time employee, you can hire an entire team with all of the complimentary skills and services to suit your unique business requirements.
Look for a team with a large and diverse talent vault and with many genius abilities. This will ensure that you only have to hire once, yet you will get access to a pool of skilled individuals to suit any need that may arise.
Personally, I wish virtual office services were available when I started my first company! It was always all of the ‘other stuff’ that drove me crazy – the things I knew were not within my genius abilities, but I thought I had to do anyway. All things happen for a reason and that experience surely led me to where I am today.
© Tamara Smith, DemGen Inc 2013
Though this may be the final day of Small Business Week, it’s important to recognize the role small businesses play in economic growth. Support small and local businesses every day!
Though small business owners don’t set out to fail at their ventures, most, if not all will at some time make mistakes that can affect their businesses drastically. The important thing is whether or not they learn from these mistakes.
The worst mistake you can make is forgetting that your customers ARE your business.
Make the purchasing process easy for your customers and the same goes for returns or correcting errors. If it’s too difficult your customers will give up and go elsewhere. Put yourself in their place and decide if your product or service is attractive to a large customer base. Ask yourself how you would like to be treated if you were your own customer.
Never under value your product or service.
Just as you are hungry for new business when you first start out, many consumers are particularly interested in new businesses. They are looking for better services, better offers and improvements on what have become mediocre or boring products. What can you do to make your offer stand out from the rest?
Use social media to get to know your customers, not just as a marketing tool.
Intelligent use of social media creates a bond and a level of trust. Use your mistakes and failures as an opportunity to learn and grow, to keep from remaining stagnant. There are growth stages throughout running a business and you will not always be moving forward and upward. Use these stages, the growth plateaus, to take stock of where you are now, how far you have come and where you would like to go. What you thought you wanted a year ago may have changed.
Know your gifts, talents and skills.
Some business owners don’t realize what they are good at. Those closest to you can be of the biggest help and advise you of what they see as your best abilities. What you’re good at is what will make you successful. Get help with the rest and position your business so it revolves around your unique talents. Knowing when you need help and not taking advantage of the talent of other employees is one of the biggest mistakes that small business owners make.
Also know your style, how you like to work and when you work best. Taking advantage of your strengths can be just what your business needs to outpace the competitors. You know yourself better than anyone else, so concentrate on what improves your productivity.
Always remain professional.
The life of a small business owner isn’t easy but as your brand grows and people get to know both your products and how you deal with the public, your business and your name will always be linked. Remember that how you react to adversity and/or complaints will also be noticed. How you choose to respond can make or break your business. Don’t forget word of mouth, some of your best customers will be referred to you by others and you can also miss out on new customers through bad publicity.
Keep learning.
Keep up with technology. The world of business is constantly changing. Take some time to enrol in online courses, free or otherwise. Keeping your finger on the pulse of small businesses, especially those which are local, and always increasing your knowledge will help you avoid most business errors and ensure that your business is around for a long time.
© Chris Draper, DemGen Inc 2013