As beginners, most entrepreneurs take on all the clients they can attract, not thinking about anything other than bringing in immediate income, but once their business is grown, they need to learn that not everyone is the best match for them. They need to spend more time learning how to attract clients that have the same mind set as they do. Matching mind sets result in greater success for both you and your client.
But how exactly do you do this? Start with your website and advertising materials. Everything on both of these should reflect your personality and way of working, your beliefs and how your business does its best work for potential clients. This will avoid attracting less than ideal clients that can cause problems for you and are never happy, regardless of how you work together.
Your ideal clients should be those who are focused on the same outcome as you are and the steps taken to get there. They are seeking great value with a fantastic outcome and realize that is what your business provides. They have a healthy respect for both your time and efforts and are results oriented. Their way of working matches yours, both in ideals and energy output.
You need to know what personality type would work perfectly with you and which qualities you are looking for. Looking at your competition and what they offer is vital to this process as you could be vying with many others for the same type of client and pricing will make a difference at some point, as well as quality.
Look closely at your business and that will help you figure out which clients you would like to work with. If you were them, what would you be looking for? Establish a reputation for that type of business in order to draw more clientele that is compatible with you and the way you work, what you offer and how you offer it.
First point of emphasis is that you are comfortable with those clients you choose. If it doesn’t feel right, then move on and look for others. The longer you are in business, the easier it will be for you to recognize those who will work best with you and that you will be happy working with.
Realizing that not everyone will be a good match for your business and continuing to look for a great fit in a client will help your business grow larger, not only because of results but because of word of mouth. Businesses will be attracted to you because of your success in working the way you do.
Chris Draper © Copyright 2016 All rights reserved.
image courtesy of pkemarcom
