How do you evaluate the success of your business? By your profit? By the number of sales? By your popularity?
While these were once the usual ways of measuring success, many business owners now find that this is not enough. Besides feeling comfortable with what they are doing, they also want their business to stand for something more than just selling a service or product.
Most business owners are very aware of how quickly things change and they would like to leave some type of footprint behind. Their business is one way of creating this footprint. Business owners would like others to see their business as caring and putting effort into making the world a better place. Whether this is through more sustainable products or through donations to a cause, be clear in what you stand for and show your customers and other business owners that you mean what you say.
Create solutions that are workable. Solve real problems through example. Show others the challenges you have faced and how you managed to overcome them. Make sure your vision aligns with the products you are selling. Back up each and every one with your personal guarantee. Try to make a contribution that will inspire others and at the same time, will improve their standard of living.
Sometimes higher quality products will mean higher prices for your customers but most are willing to pay a little extra in return for what they receive, which is a better product with your name behind it. Ask questions before agreeing to use certain ingredients or resources for your products. Don’t be afraid to be the first business that refuses to lower quality in order to offer your customers a good price.
If you feel your business needs a change, then change it. Sometimes instead of improving your products, what your customers really would like to see is how much you believe in the services and products you already offer. They like to see the person and the personality behind the business and that you stand for something.
© Chris Draper, DemGen Inc. 2015
