If you’re looking for the newest and fastest growing social media site, Pinterest is a unique way to grow your business and reach the goals you’ve set for yourself.
Pinterest has approximately five million users, many of them women and is growing rapidly day by day. It is an easy and key way to build relationships with others by using high quality “pins” and commenting on other’s pins.
Though Pinterest focuses on businesses which are image oriented, taking your non-visual business to the next level and finding images that relate to it can be a challenge worth looking into. Think packages and images that relate to them, giving the price of each. Ask for your customer’s ideas on your present services and what they would like to see your company offering in the future.
Know what your customers are looking for as Pinterest is also lifestyle oriented. Create boards that will be appealing to those who use your products instead of just pinning images of them or with a non-visual brand, your services. Post news and tips which will be of interest to your customers.
Organizing your pins and pages into categories will attract more views. Your Pinterest page should tell the story of your business, how it came to be and how it’s growing. Make the personality of your business stand out, in other words, make it “pinteresting”!
Pinterest can also be connectd to your Facebook and Twitter accounts. As with Facebook or Twitter, you can like and or follow as well as repin. Become a part of the community and don’t forget to check out your competition’s page to see what they are doing.
Optimize your website for Pinterest by adding images to all of your posts and then share them on Pinterest. Your Pinterest page has its own RSS feed so don’t forget to use it on Facebook and LinkedIn. Pinterest has a live feed and is also well suited to contests and lists. Make a pinboard showing the growth of your company and where you want it to be in the future.
Involve your customers and keep your eye on the newest trends. Take a look around and see which boards your customers are interested in. It can give you ideas for new services and products. If your business is predominately service oriented, add tutorials to help others understand your brand and learn about you. Share your knowledge.
Create brand interest by using boards that show you are an expert at what you do. Adding photos of your customers is another way to show how your services are used. Tell your client’s stories with images. Pinterest can be very effective as an online marketing tool for your business. The ability to use visual images with text makes it more interesting to your customers. Have fun with it!
Start a board on Pinterest and share with us at DemGen. What will you do when you reach your business growth goal? Think big!
Chris Draper
© 2012 DemGen All Rights Reserved.
image courtesy of pinterest blog
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